Winning Formula
Decoding the billion-dollar playbooks that power modern sports.
Author
Will RichardsColumnist
How much can you earn as a pro golf caddy?
The prizepool at the 2025 Masters is a jaw-dropping $21 million, with the winner set to take home $4.2 million. But how much will his caddie earn?
How does the Tour de France make money?
The Tour de France is the world's most-attended sporting event, and roadside spectators don't need tickets. How does this free-to-watch spectacle make millions?
Sports are becoming entertainment franchises
Formula 1 bankrolled Brad Pitt's Hollywood blockbuster—a $560 million box office hit that doubled as the sport's most ambitious marketing campaign.
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